AHOY MARINEROS COLLECTION
FIRST PLACE IN "BODY" FASHION CONTEST
DESIGNED TO PROVIDE AND ENCOURAGE MEN WITH A WAY TO DRESS WITH CONFIDENCE AND STYLE
Marineros Collection was designed for a project contest among my undergraduate degree classmates in sophomore year. We were a group of six members, each specialized in a different area of design. I was one of the two Creative Director of our brand Ahoy, known for its strong identity of providing a modern look based on recycling a classic and traditional style by giving it a new life.
The main source of inspiration for these jackets were English sailors of the 20th century. Every jacket in the collection has English heritage details such as horizontal blue and white lines in neck area, in the sleeves and on half of the jacket, as well as golden buttons in both the closing of the jacket and sleeves, paying tribute to the sailors. By using our jackets, the objective is for these millennial men to feel comfortable recycling the sailor tradition by using the horizontal lines and the classical marine colors in the innovative and modern garment we have designed.
IMPERATOR
Long sleeve navy jacket with stripes at the left collar and white at the right collar. A semicircular pockets at both ends of the jacket, the left pocket is white, while the right one is striped. Two golden buttons at the right section and rigid sleeves.
SS MAUDIE
LUSITANIA
NORMANDIE
MAURETANIA
Marine jacket composed by two parts, the left side is inspired by the classical sailor while the right side is inspired by current men’s jacket. The left part of the neck has a navy blue border while there is none at the right, which instead is located at the border of the closing section of the jacket.
Long sleeved sailor jacket with stripes coming from the shoulders, down to the end of the front area. There is a a line at the edge of the stripes that has interwoven fabric in it. The sleeve cuffs are ridgid, giving a balance throughout the whole garment.
Long sleeved jacket with shoulder pads in both ends connected through the back. The stripes are at the edge of the navy blue shoulder pads to differentiate where the jacket continues.
Long sleeve navy blue jacket inspired by the sailor’s handkerchief to protect shoulders. It has a protectoral part at the front and back part of the neck and rigid sleeves with marine stripes. Three golden buttons at the right side of the jacket.
Every look within the Marineros collection can be accompanied by one of these bags. These bags are made of high quality recycled cotton material and can be useful for storing everyday needs. It can hold up to 3kgs and can also be stored in the washing machine for easy cleaning and dried out in a the cool to avoid colour fading. Not only is this bag suited just for men but women as well, making the perfect gift for anyone special.
Features
- Can hold up to 3kg
- Available in 2 colours
- Easily washed and dried
- Suited for men and women
- Ahoy logo on the front
- Secure closure of bag
ONLINE PRESENCE
Ahoy’s online presence, is one that it heavily relies on being an online-only store. They have an easy website to navigate that can be accessible on all computers and phones. Making it even more simpler to see now and buy now. Their Instagram page is another addition to their online presence and a way for their customers to keep up to date with new collections and special events the brand may hold, such as the Utopia Event.
PACKAGING
The packaging used for the clothing has been creativily thought through to ensure it reaches and follows the brands image. After alot of research and experimenting, the various packaging options are evident. The most common source of packaging for Ahoy will be the golden tin cans. These are recyclable cans, making them eco-friendly for the environment. It is also organic and unique, with the removal process of the lid. Making it interactive with the clients when purchasing clothing. The alternate packaging option includes a small satchel bag. This will be used for any smaller items within the brand and can also be re-used.