The previous website design had a lot of text and a few pictures, making it difficult for the user to engage. Peletería Groenlandia has a strong and powerful name and what I did was help elevate the visual aspect through their social media and webpage. The redesign I made now gives the user a smoother and easier access to what the brand has to offer. Nowadays the visual development of a brand is essential in order to create and provide a better user experience. I designed a proposal for Peletería Groenlandia to improve their website by structuring it and accentuating the brand's essence and elegance.